Place all ingredients into a small sealable jar or bowl.
Seal the jar and shake vigorously (or whisk well in a bowl) until thoroughly combined.
To season whole cuts: pat the meat dry with paper towels on all sides, then sprinkle a generous amount of rub over the surface and gently pat it into the meat.
If the beef is lean, rub 1 to 3 tablespoons of avocado or olive oil onto the meat before applying the dry rub to help protect and flavor it.
For burgers: add about 1 tablespoon of rub per 1 pound of ground beef to a large bowl, mix by hand until evenly distributed, then form patties.
For seasoned cooked ground beef: heat a little oil in a skillet, add the ground beef and the desired amount of rub (about 1 tablespoon per 1 pound), then cook until done.
Store any unused rub in the sealed jar for later use.